Where it all started:
Back in 2003, Gerilyn Gianna opened her first retail floral store in West Palm Beach called Santa Fe Floral which was a full-service retail floral, décor, and outdoor shop. Along with this store, she also started an event planning studio where she would focus on planning and coordinating weddings. With Gerilyn’s background in hospitality management and having worked in events at places like Café Boulud, PGA National and the Muscular Dystrophy Association, this became her entry into the corporate and wedding industry.
In 2008, the company was officially renamed Palm Beach Event and Floral Design. After many years of running a profitable retail storefront, the dream changed from retail to creating chic, sophisticated, modern, and unique floral designs for events. Growing her team, of planning assistants, she combined this with the ability to offer a memorable and stress-free event planning service where she and the team would not only produce the floral design but also provide the event management onsite.
In 2010, after being newly married with a growing family as well as running a thriving floral and event planning business with an amazing staff, Gerilyn decided to scale the business. The dream changed and once again she renamed the company to Gerilyn Gianna Event and Floral Design because of the growing presence outside of Palm Beach and into the state and national spotlight. The new dream was to provide her floral and event design services exclusively while working closely with other event planners in the industry to manage and oversee the events. Gerilyn found her niche of floral and décor and desires to create individual, unique, and never seen before events. Her floral designs are never twice the same and are modern, clean, and elegant. Gerilyn believes that “Design” is consistently evolving. What she did at the last event, is not what you get on your event, yet no matter what, your event is promised to have timeless décor.
And now, Gerilyn Gianna and her team of professionals have become one of the most sought-after event and wedding design companies in Palm Beach County and the state of Florida. Our goal is simple… Elegance, Perfection, Customized Designs combined with 5-Star service. In addition to her wonderful clients, her goal is help educate and add value to other vendors and colleagues alike, through training and online education. Only time will tell what is in store for the future.
